Advertising in a newspaper is not an exact science. If you think the placing of one ad will make the doors of your business cave in with the weight of a thousand new customers,then you will be very disappointed.
Advertising is about creating name brand recognition; over a period of continuous ad
placements you will gradually see your return
in plenty.
It also very important to make sure your business is ready for an influx of new customers,you only get one chance to make a first impression and today’s customer will be tomorrow’s recommendation.
Below are 10 reasons why advertising in a newspaper can help your business to flourish, beyond your wildest expectations.
1 People with higher education are more likely to read newspapers, people in higher responsibility, higher income professional positions read newspapers more frequently than the average person.
2. Frequent advertising means you never miss out on a potential client.
Frequency builds awareness. Awareness builds familiarity and familiarity builds
trust. Conventional wisdom says that your audience needs to be exposed to your ad 2.5 times to sink in and build awareness. Just like dieting, advertising gets the best results over time. Each ad builds on prior
brand recognition.
3. Frequency offers you the best rates. Most newspapers today offer significant incentives for increasing frequency. Whether these incentives are for repeating an ad in a certain period or for contracting to run a certain amount of space over time or investing a certain amount of money, newspapers recognize the need for frequency and encourage customers to use it.
4. Today’s ad may influence a client to become aware but the next one will close the deal for a lukewarm prospect. Frequent advertising helps you beat your competition.
If you are not advertising as much as your competition does, who is more likely to reach the consumer who is ready to shop?
5. As customers we want to be led, we want to know where to stay, we want to know where is the best place to eat . By having your ad in a paper, it already gives the consumer a sense of confidence about your business.
Everyday you:
* Open your store.
* Keep your shelves stocked.
* Keep your phone connected.
* Have your staff come to work.
Shouldn’t you invite customers in by advertising frequently?
6. Coupon ads are a great way to direct consumers to your business, by running a special discounted item in your ad, it will draw the consumer to you and you will then have the opportunity to show them all the other great things your business has to offer.
7. Co Op advertising is another way to get your message out there. If you have a business in a mall or in a leisure area, say for instance Zona Hipa in Managua; you can pool your resources with the other businesses to buy one large ad that will bring traffic to your area for allof you whilst keeping your advertising cost well within your budget,
8. Shopping convenience - inserts
Newspaper inserts are a proven method of advertising for many reasons.
To consumers, thumbing through the colorful advertisements are an ideal way to
“browse the aisles.”
9. Frequency helps your advertising cut through the clutter.
Mohammed Ali did not become heavyweight champion of the world by punching 20 people one time each. No, he became the champ by punching one guy 20 times. By applying frequency to the poor opponent’s head, Ali was able to bring his message home.
Have you ever trained a puppy? Did you find yourself repeating your commands? Is that more likely to get the pup to change behavior? Repeating yourself to a target consumer increases the odds that your message will get through.

10. An ad in a newspaper can stay in the prolipheral vision of a consumer for up to 10 minutes while he is reading the news on that and the adjacent page.
Come join us at the The Nicaraguan Post;
we offer the lowest advertising rates of any
comparable news publication in Nicaragua.
The paper is free online www.nicaraguanpost.com giving your ad an audience around the world. Get to that custmer before they arrive in Nicaragua.
All customers on long term contracts of 4 weeks or more , will get a free feature article in the paper and on line about their business.
As we approach our peak season ,we are all nervous whether the melt down in the USA will affect us. This is not a time to be left behind.
At the Nicaraguan Post our goal is to help small and large businesses alike to achieve the success that is so sorely needed to bring about the growth and prosperity for everyone in this beautiful country we call home.
Call 955-0441 / 552-3053 or mail us at:
nicaraguanpost@gmail.com